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Wedding Dresses and Gowns

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  • Weddings 826
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    Weddings 826

    4.8 (93)
     · Chicago, IL

    Weddings 826 is a unique and affordable bridal boutique in Chicago, Illinois. This specialty shop offers some of the...Read more country’s most popular designers, as well as fabulous off-the-rack dresses sold at a discount. Weddings 826 has an extensive inventory of both dresses and bridal accessories, so...

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  • Special Occasions Bridal Boutique
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    Special Occasions Bridal Boutique

    4.6 (6)
     · Amelia, OH

    Special Occasions Boutique is a wedding attire store located in Amelia, Ohio. The dedicated team is honored to help...Read more nearlyweds both look and feel their very best as they walk down the aisle on their big day. They offer the finest quality garments to every member of your wedding party, providing...

  • Martino's Master Drycleaners - gown care
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    Martino's Master Drycleaners - gown care

    Kenosha, WI

    Martino's Master Drycleaners is a dry cleaning business specializing in wedding gown care based in four locations...Read more throughout Kenosha, Wisconsin. Established in 1945, this renowned hometown company has been providing impeccable service for over 75 years. If your milestone occasion has passed and you...

  • Dressing Dreams
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    Dressing Dreams

    4.9 (69)
     · Hartwell, GA

    Dressing Dreams is a formal wear store located in Hartwell, Georgia. With a beautifully-curated selection of designer...Read more wedding dresses at affordable prices, Dressing Dreams offers a shopping experience like no other in the southeast. As an exclusive retailer of several bridal design labels, our...

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  • Ha Alterations
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    Ha Alterations

    4.6 (14)
     · Grand Rapids, MI

    Ha Alterations is a small family-owned business in Grand Rapids, Michigan that offers wedding dress services. Hanh, the...Read more head seamstress, has more than 35 years of experience.

  • Fifi's Bridal & Custom Tailoring
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    Fifi's Bridal & Custom Tailoring

    4.9 (150)
     · Elmhurst, IL

    Welcome to Fifi's world where I am at your service to inspire you, guide you and perfect your look for the most...Read more important time in your life. I will guide you on your journey from finding your perfect dress, tailored suit to crafting the lines and details to accentuate your inner beauty. The bonus of...

  • Dress 2 Impress
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    Dress 2 Impress

    5.0 (156)
     · Southern New Jersey, NJ

    Dress 2 Impress - Bridal & Formal Boutique is a bridal shop located in Linwood, New Jersey. Providing world-famous...Read more designer collections to South Jersey, independently owned Dress 2 Impress - Bridal & Formal Boutique offers personal and friendly service to ensure shopping for your wedding day is...

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  • Kleinfeld Bridal
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    Kleinfeld Bridal

    4.5 (1,070)
     · Long Island, NY

    Kleinfeld Bridal is a bridal shop in New York City that’s dedicated to helping you discover your perfect bridal look....Read more Established in 1941, Kleinfeld Bridal has helped hundreds of thousands of brides find gowns and accessories. Made up of almost 200 professionals, the Kleinfeld team will be with you...

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  • TLC Bridal-Formal

    TLC Bridal-Formal

    Youngstown, OH

    TLC Bridal and Formal is a custom bridal salon based in Cleveland, Ohio. This atelier features exclusive designs for...Read more brides that are looking for something unique and different. The experienced styling team will help you find the perfect dress for your special day, making sure that you find a...

  • Sweet Illusion Bridal and Tux
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    Sweet Illusion Bridal and Tux

    4.9 (8)
     · Wichita, KS

    Sweet Illusion Bridal and Tux is the largest bridal shop in Wichita, Kansas, and the surrounding area. Boasting a...Read more beautiful showroom with a huge selection of wedding dresses to choose from, this shop has gained the honor and recognition of being one of the top bridal shops in the entire city. For...

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  • Onyx + Ivory Boutique
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    Onyx + Ivory Boutique

    Dickinson, ND

    Onyx + Ivory Boutique is a wedding boutique located in Dickinson, North Dakota. Boasting a wide selection and friendly,...Read more professional service, they'd love to help you find a gown as unique as you are. Services Offered Onyx + Ivory Boutique offers wedding dresses, accessories, tuxedos, dresses for...

  • Kay's Bridal and Tuxedo
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    Kay's Bridal and Tuxedo

    4.1 (5)
     · Sedalia, MO

    Kay's Bridal and Tuxedo is a wedding boutique located in Sedalia, Missouri. This elegant store offers thousands of...Read more exquisite wedding gowns, tuxedos, and accessories for every event style and budget. With a vast inventory of luxurious items to choose from, the team here looks forward to helping you...

  • Brides by Julie
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    Brides by Julie

    5.0 (22)
     · Lisbon, ND

    Brides by Julie is a specialty wedding dress boutique based in Lisbon, North Dakota and owned and operated by Julie...Read more herself. Enjoy a unique and very private experience in a quiet, intimate atmosphere. Make it a girls day out when you schedule the Ultimate Experience Package or plan a wine tasting...

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  • House of Couture Designs

    House of Couture Designs

    5.0 (13)
     · Aliquippa, PA

    House of Couture Designs is a full-service wedding jewelry boutique based in Sewickley, Pennsylvania, that also offers...Read more wedding gown services. They house a wide variety of jewelry brands, giving you the opportunity to find the perfect piece to complement your wedding outfit ensemble. They are...

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  • WillFitUin
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    WillFitUin

    Saratoga Springs, NY

    A wedding dress alteration company in Saratoga Springs, New York, WillFitUin's team is passionate about helping nearly...Read more weds find the look for them. Megan Mosca is the owner and is a graduate of the Fashion Institute of Technology in Manhattan. Megan had worked at WillFitUin for a number of years...

  • Venus Vogue Weddings & Formals
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    Venus Vogue Weddings & Formals

    Fayetteville, NC

    Venus Vogue Weddings & Formals is a wedding dress shop in Fayetteville, North Carolina.

  • Bremelia
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    Bremelia

    5.0 (26)
     · Boston, MA

    Bremelia is a custom wedding garment service based in Boston, Massachusetts. This atelier offers couture bridal wear,...Read more designed exclusively for your special day. You are invited to work with designer Bre Budryk to create your dream dress and accompanying accessories. Bre’s experience as a wedding...

  • Bliss Bridal Boutique
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    Bliss Bridal Boutique

    Midland, MI

    Bliss Bridal Boutique is a boutique based in downtown Midland, Michigan. The family-owned and operated shop offers...Read more to-be-weds a wide selection of wedding dresses and other accessories to choose from. The business's goal is to provide each of their clients with a supportive, memorable setting where...

  • Lover's Lane
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    Lover's Lane

    Detroit, MI

    Lover's Lane is a boutique in Plymouth, Michigan that specializes in wedding lingerie, party accessories, and fun gifts....Read more Featuring a vast collection of underwear sets, robes, and pajamas to suit every body shape and size, you're sure to find something at Lover's Lane that makes you feel confident...

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  • Fine Weddings Finds

    Fine Weddings Finds

    5.0 (3)
     · East Setauket, NY

    Fine Weddings Finds is a consignment online store based in East Setauket, New York, bridging the gap between past and...Read more present newlyweds-to-be. This store is dedicated to helping couples achieve their desired wedding look without breaking the bank. The team believes there is no reason everyone can’t...

  • Bridal Maven
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    Bridal Maven

    5.0 (3)
     · Pittsburgh, PA

    Bridal Maven is a wedding dress boutique located in Pittsburgh, Pennsylvania. Run by a team of fashion experts with...Read more years of experience in the industry, Bridal Maven helps nearlyweds all across the state celebrate their happy ever after within a budget that suits them, providing them with the...

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  • The Suit Bar Custom Clothier
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    The Suit Bar Custom Clothier

    Birmingham, MI

    Based in Birmingham, Michigan, The Suit Bar Custom Clothier is a wedding attire specialist. Whether made to measure or...Read more ready to wear, they offer the perfect suit for any occasion. Services Offered The Suit Bar Custom Clothier offers their clients elevated style with expert craftsmanship. Their...

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  • Seaside Bridal Couture

    Seaside Bridal Couture

    Hyannis, MA

    Seaside Bridal Couture is a full-service wedding dress boutique based in Hyannis, Massachusetts. Owner Melane and her...Read more team dedicate themselves to helping wedding parties find formal attire for nuptial festivities. They have outfits for everyone, including children, and provide options for purchasing...

  • Katia I Gabriel
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    Katia I Gabriel

    San Diego, CA

    Based in San Diego, California, Katia I Gabriel is a top fashion design company specialized in creating high-quality...Read more personalized wedding dresses for modern brides. With a focus on exceptional craftsmanship and individuality, our goal is to bring to life the dream wedding dress that each bride has...

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How much does a wedding dress cost?

Buying a wedding dress is unlike purchasing a piece of everyday attire. You’re going to be wearing this dress on one of the most important days of your life, and so you’ll likely spend quite a bit of money on your wedding dress. While wedding dress prices do vary greatly, the average wedding dress cost in the U.S. is $1,000. It typically ranges from $280 to $1,650, but you can purchase a wedding dress for far above and below those prices.

  • $ 100 or less Lower range
  • $ 1,000 Average cost
  • $ 280 - $ 1,650 Most couples spend between
  • $ 2,600 or more Upper range

Costs displayed are based on spend from thousands of couples who recently reported pricing for this service within their WeddingWire review. Pricing varies based on factors including, but not limited to, vendor’s experience, level of expertise, event guest count, date, and geographic region.

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What impacts wedding dress prices?

There are a few factors that will impact your wedding dress cost. Most notably, an extremely detailed wedding dress with lots of beading and pricey fabric (silk, etc.) will cost more than a simpler wedding dress, as more intricate gowns require more labor and materials. So a grand ball gown with beading and detailed embroidery will cost more than a plainer sheath dress. Also, if you’re set on wearing a wedding dress by a famous dress designer, know that it will likely cost more.

What additional wedding dress costs should a bride plan for?

There are several additional costs that brides should factor into their wedding dress cost and budget. These include:
  • Alterations: If you want to drastically change your wedding dress, your alterations may end up costing more than your actual wedding dress!
  • Undergarments and accessories: Be sure to factor in your accessories— bridal undergarments, shoes, and more. These accessories will greatly affect how your gown looks and fits, so don’t forget to include them in your wedding dress cost.
  • Cleaning and preservation: Don’t be surprised if you’re still spending money on your wedding dress after your wedding! Whether you plan on wearing your wedding dress again, passing it on to a future generation, or none of the above, it’s still a good idea to have your gown professionally cleaned and preserved. Wedding dress cleaning and preservation can cost $200 or more.

How can you save money on a wedding dress?

Yes, a bride’s wedding dress will cost a lot of money—probably more than you’ll spend on another piece of attire in your life! However, there are several ways to save money on your wedding dress while still finding a gown that you absolutely love.
  • Don’t try on dresses that are over-budget: Be upfront with your bridal salon consultant about your budgets—and be sure ask about the cost of each dress you try on. Avoid the temptation of trying on a wedding dress that’s out of your price range.
  • Find a simple wedding dress, and accessorize: As mentioned, a simple and relatively unadorned wedding gown will cost less than an extremely detailed wedding dress. If you’re on a tight wedding dress budget, we recommend finding a simple gown and using a beaded sash or a brooch to give it some extra sparkle.
  • Find a dress you love as is: Any significant alterations or customizations that you do to a wedding dress will cost (a lot of!) money. Therefore, if you want to make significant changes to a wedding dress (add sleeves, change the silhouette, etc.), that gown is probably not for you. Look for a wedding dress that you love mostly as it looks off the hanger.
  • Scour sample sales: Many bridal salons offer sample sales where they sell sample dresses from past seasons. These sample dresses are typically in sizes 6 to 12, so if you fall in that size category, you may find a gorgeous gown at a low price at one of these sales.
  • Visit trunk shows: If you’re set on purchasing a gown by a specific designer, you might find a deal at a trunk show. Trunk shows are when a bridal salon features the collection of a particular dress designer—and usually offers a discount (usually about 5 or 10 percent off that designer’s wedding dress prices). Research which salons in your area carry your favorite designers, and check their websites for upcoming trunk shows.
  • Give yourself time to shop: A wedding dress can take several months to arrive after you’ve ordered it. Be sure to start shopping for your wedding dress as soon as possible —many brides shop at least nine months in advance, if not more. If you wait until the last minute, you may end up paying rush charges for your dress, which can greatly add to your total wedding dress cost.

How much does it cost to alter a wedding dress?

Wedding dress alterations can be expensive—particularly if you’re planning on making major changes to your wedding dress. Some bridal salons offer wedding dress alterations in-house. If yours does not, you will likely have to find a tailor who specializes in wedding dresses (be sure to read online reviews of wedding dress tailors before hiring). You’ll typically schedule your wedding dress fittings for at least three months before your big day—so plan accordingly. 76 percent of bridal salons charge alterations by piece rather than a flat fee, so the average cost of dress alterations can vary widely depending on the extent of the alterations. Simply adjusting a hemline won’t cost a ton, but adding sleeves or reworking a bodice will!

What questions should you ask a wedding dress tailor?

When choosing a wedding dress tailor, there are several questions you should ask:
  • How many fitting appointments will I need? How long will the process take?
  • What types of alterations do you recommend for my wedding dress?
  • Have you worked with a dress and fabric like mine before?
  • Can you provide a cost for my alterations?
  • How will you store my wedding dress?
  • What do I need to bring to my first fitting appointment?

Wedding Dresses and Gowns

As you plan your wedding, one of the most important decisions you’ll make is your wedding dress. The dress you choose should reflect your unique style and personality and make you feel like the most beautiful woman in the room. How does a bride say “yes” to that perfect dress? Here’s a quick guide to shopping for wedding dresses.

Set Your Budget

When you start browsing bridal gowns, it’s easy to fall in love no matter the price tag. Before you even pick up a bridal magazine, set a strict wedding dress budget. We suggest allocating around 10 percent of your overall wedding budget to your dress – and don’t forget to include the cost of your wedding accessories in that line item!

Narrow Down Your Style

About a year out from your wedding, start browsing bridal dresses and get a feel for how they match up with your style. Now is the time to educate yourself on silhouettes, necklines, fabrics and more. Our wedding dress style guide can help.

Once you’ve set your wedding date and chosen a venue, add these factors into your dress calculation. Are you marrying in the winter at a beautiful church? Then you might choose a dress with heavier fabric – like satin – in a more traditional silhouette like a ball gown or A-Line.

Book Wedding Dress Salons

About 10 to eight months before your wedding, it’s time to get boots (or heels) on the ground to start your wedding dress hunt. Consider wedding dress salons in your area and book appointments with your top choices – most salons do not allow walk-ins. Take a look at our complete wedding dress shopping guide to learn all the tips and tricks to finding the wedding dress of your dreams.

Trying on Bridal Dresses

As your salon appointments approach, assemble your fashion squad to give you feedback and moral support. Keep your posse small, as too many opinions can get overwhelming. When you arrive at the salon, your stylist will discuss your dress preferences and budget and help you choose options. Keep an open mind; your stylist knows what looks good on different body types. If your stylist suggests a dress, even if it’s not a silhouette you are considering, give it a try. You might be surprised.

Choosing Your Bridal Gown

When your heart leaps and you can’t stop grinning at the reflection in the mirror, you’ve found the right wedding dress. The salon will likely ask for a down payment and then order your dress. Over the next months, your dress will be created just for you. It should arrive a few months before your wedding so you have time for fittings and alterations at your salon. (See our full wedding dress shopping timeline.) You may feel like you’re waiting forever, but this is the perfect time to pick your wedding accessories and knock off other items on your wedding to-do list.

Ready to start shopping for wedding dresses? WeddingWire is here to help. Put in your location and search for the top salons in your area. Read reviews and start making appointments. Happy dress hunting!

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